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BS Marketing

The Bachelor of Science degree in Marketing is a transfer-friendly program offered by the Robert L. Tillman School of Business. This degree covers a wide array of business as it relates to consumer behavior, retailing, sales management, digital and technology tools needed to be successful in a marketing career. Our marketing degree teaches students to think strategically and deliver measurable results, in essence, to become effective decision makers.

Key Program Features

Marketing principles, fundamentals, and management

Retailing and consumer behavior

Social media marketing

Managerial and ethical decision making

Business plan development and implementation

Economics for managers

Logistics and operations management

Human resource management

Managerial accounting

Financial markets and corporate strategy

Critical thinking, communications, problem solving

Program Details

  • Tillman School of Business students benefit from small classes led by many instructors with field experience.
  • The goal of Marketing is to prepare students for careers in business with an emphasis on developing their abilities as ethical leaders.
  • The BS degree in Marketing provides an expedited path for students interested in pursuing the Master of Business Administration (MBA) program.
  • Students learn the general principles of business administration, marketing, in addition to the mechanics of how to run an organization. Some of the topics they will be exposed include:
    • Government Regulations, Law, & Ethics in Business
    • Accounting
    • Marketing principles, fundamentals, and management
    • Retailing and consumer behavior
    • Social media marketing
    • Finance
    • Statistics
    • Economics
    • Human Resources
    • Operations
    • Management of a small business

An internship is not a requirement, yet highly encouraged. Students will be working with TSB’s Internship Coordinator to secure an Internship while earning valuable marketing experience and gaining 3 shrs of General Elective course credit.

There are no certifications directly required by the program, yet students can pursue the following:

  • BB&T Emerging Leadership Program Certification (not as course credit)
  • Business Analytics (pursue as General Elective Course Credit)
  • Technical and Professional Communications (pursue as General Elective Course Credit)
  • Business Communication Certification administered in BUS 250, Business Communication course (pursue as General Elective Course Credit)
  • One being reviewed and considered for integration into the following course:
    • MKT 405 Marketing Management course (Take Professional Certified Marketer (PCM)® – Marketing Management exam)

More Information

Major (48SH):

  • ACC 211 Principles of Accounting I
  • ACC 212 Principles of Managerial Accounting
  • BUS 201 Business Law
  • BUS 302 Statistics for Behavioral Sciences
  • BUS 370 International Business
  • FIN 320 Corporation Finance
  • HRM 322 Human Capital Management
  • MGT 311 Fundamentals of Management
  • MIS 300 Management Information Systems
  • MKT 351 Fundamentals of Marketing
  • BUS 325 Integrated Business Experience Practicum
  • CIS 322 Spreadsheet Modeling for Decision Making
  • MGT 345 Operations & Supply Chain Management
  • MGT 385 Entrepreneurship and Small Business Mgt.
  • MIS 347 Internet and Social Media Mkt. for Business
  • MKT 352 Consumer Behavior
  • MKT 353 Marketing Communication
  • MKT 355 Principles of Retailing
  • MKT 358 Sales Management
  • MKT 405 Marketing Management
  • Entrepreneur
  • Advertising Sales Representative
  • Marketing Research Specialist
  • Advertising Managers
  • Marketing/Advertising Departmental Manager/Director