The Bachelor of Science degree in Marketing is a transfer-friendly program offered by the Robert L. Tillman School of Business. This degree covers a wide array of business as it relates to consumer behavior, retailing, sales management, digital and technology tools needed to be successful in a marketing career. Our marketing degree teaches students to think strategically and deliver measurable results, in essence, to become effective decision makers.
Key Program Features
Marketing principles, fundamentals, and management
Retailing and consumer behavior
Social media marketing
Managerial and ethical decision making
Business plan development and implementation
Economics for managers
Logistics and operations management
Human resource management
Financial markets and corporate strategy
Critical thinking, communications, problem solving
- Tillman School of Business students benefit from small classes led by many instructors with field experience.
- The goal of Marketing is to prepare students for careers in business with an emphasis on developing their abilities as ethical leaders.
- The BS degree in Marketing provides an expedited path for students interested in pursuing the Master of Business Administration (MBA) program.
- Students learn the general principles of business administration, marketing, in addition to the mechanics of how to run an organization. Some of the topics they will be exposed include:
- Government Regulations, Law, & Ethics in Business
- Marketing principles, fundamentals, and management
- Retailing and consumer behavior
- Social media marketing
- Human Resources
- Management of a small business
An internship is not a requirement, yet highly encouraged. Students will be working with TSB’s Internship Coordinator to secure an Internship while earning valuable marketing experience and gaining 3 shrs of General Elective course credit.
There are no certifications directly required by the program, yet students can pursue the following:
- BB&T Emerging Leadership Program Certification (not as course credit)
- Business Analytics (pursue as General Elective Course Credit)
- Technical and Professional Communications (pursue as General Elective Course Credit)
- Business Communication Certification administered in BUS 250, Business Communication course (pursue as General Elective Course Credit)
- One being reviewed and considered for integration into the following course:
- MKT 405 Marketing Management course (Take Professional Certified Marketer (PCM)® – Marketing Management exam)
- Advertising Sales Representative
- Marketing Research Specialist
- Advertising Managers
- Marketing/Advertising Departmental Manager/Director