BA Business Analytics

The Bachelor of Arts in Business Analytics, offered through the University of Mount Olive’s Robert L. Tillman School of Business, is tailored to working adults. The transfer-friendly degree program can be completed 100% online.  Business analytics, the transformation of data into useful information, is one of the fastest-growing career fields worldwide and is applicable to every career field.  Businesses and their management teams employ analytics to make informed business decisions that impact each organizational function:  finance, operations, marketing, human resources, information technology, we well as research and development.

Key Program Features

Master use of SAS statistical software suite and open source R programming language

Ability to manage and mine data

Perform predictive and advanced analytics

Construct models and perform diagnostics

Conduct multivariate analysis

Transform data into business intelligence and actionable business initiatives

Program Details

The Business Analytics program is unique for its industry leadership and curriculum.  UMO’s Tillman School of Business offered the first baccalaureate business degree in business analytics in North Carolina.  Moreover, UMO’s Business Analytics curriculum was one of the first programs worldwide to collaborate with the SAS institute to integrate a SAS Joint Certificate into its curriculum.

  • The BA provides an expedited path for students interested in pursuing the Master of Business Administration (MBA) program.
  • Students may also petition to receive Experiential Learning Credit (ELC) for the knowledge, training, and skills they previously learned outside of the traditional academic setting.

Graduates with a Business Analytics degree will be able to (a) perform data mining and analyses, (b) construct, evaluate, interpret, and compare inferential models, (c) transform big data into valuable insights/information used for data-driven business decision-making, and (d) accurately interpret and effectively communicate findings/results in business reports.

An integral part of the Business Analytics Curriculum is the joint certificate offered in coordination with the SAS Institute in Cary, NC.

A Business Analytics minor is also available, comprised of six courses that include the four courses that constitute the SAS Join Certificate.   By earning a Business Analytics minor , you will concurrently earn a Certificate in Business Analytics.

More Information

Adult Undergraduate Degree Sheets
  • Data Scientist
  • Operations Analyst
  • Healthcare Data Analyst
  • Quantitative Analyst/Modeler
  • Consultant
  • Digital Marketing Manager
  • IT Systems Analyst
  • Project Manager
  • Transportation Logistics Specialist