Farms to Fridges

Farms to Fridges is a digital alternative to the traditional farmer’s market concept. The concept of Farms to Fridges was developed as a potential solution to problems facing urban farmers who are competing against a growing number of retailers.

Users can subscribe to the services which differ between seller and buyer.  Farmers that subscribe can list their products on the digital market.  Consumers that subscribe can choose between base or premium options which have a variety of incentives including unique service access times, special delivery perks, and discounts. Both farmers and consumers can use the Pay-and-Go feature currently in development.  This allows customers to purchase produce online and pick it up at a certain time.

UMO’s Farms to Fridges team made the first cut in a national business pitch competition: Student Startup Madness, organized for digital media startups.  Of the hundreds of competitors that were judged and critiqued by high profile entrepreneurs, investors, and technologists, our UMO team made the top 64.