Manager of Gift Marketing and Operations


The Manager of Gift Marketing and Operations fulfills the University’s mission by leading strategy for, and overseeing day-to-day operations of the Advancement Services area, including database management, donor relations, budgeting, gift processing, and gift reporting; and utilizing gift records to manage annual giving direct marketing outreach.

Responsibilities Include:

  • Lead strategy and act as the primary manager of the advancement CRM (Raiser’s Edge) for fundraising and prospect management
  • information services for Advancement
  • Coordinate the development and implementation of policies, such as gift acceptance policies, database policies, and counting guidelines
  • Work closely with Finance Department to reconcile monthly giving, prepare documents for the auditors, quarterly payroll deduction giving and provide information for the creation of the 990
  • Supervise and evaluate staff who process gifts and manage data. Responsibilities include report preparation, systems documentation, records maintenance, timeliness and efficiency of gift processing, reconciliation and transfer of funds to appropriate accounts, and the deposit and acknowledgment of gifts
  • Cross-train other advancement staff on data policies and processes, as well as the use of the advancement database. Authorize and record security permissions in the advancement CRM
  • Develop business processes for anticipating and meeting constituents’ needs. Run, maintain, and develop reports and queries to monitor data integrity and to serve management and constituent reporting needs
  • Work with other departments including the Registrar and Admissions to continue to improve data entry and data capturing processes across the University
  • Manage relationships with vendors, such as providers of databases, online giving, and prospect research services
  • Develop, implement and evaluate the success of a comprehensive donor relations program that appropriately and consistently promotes interaction with and recognition of donors at all levels, and supports the prospect management process
  • Prepare management reports, systems documentation, records maintenance, use and support of computer-based information systems, reconciliation, and transfer of funds to appropriate accounts
  • Actively manage annual direct marketing of gifts utilizing direct mail, phone, email, social media, and other forms of systematic donor acquisition, upgrade, and renewal, working closely with Institutional Advancement staff to coordinate marketing outreach to all constituencies
  • Proactively support the stewardship actions of the Advancement staff’s gift portfolios by coordinating stewardship plans for donors and prospects in their respective portfolios, including reporting on endowed scholarships and other endowment income
  • Other duties as assigned

Minimum Qualifications:

  • Bachelor’s degree required
  • Three years or more of relevant experience in CRM system use; Raisers Edge preferred
  • Ability to communicate effectively and bridge with both technical and non-technical staff
  • A comprehensive understanding of Advancement Services as a functional area, including gift processing, stewardship, donor relations, customer service, prospect management, information security, and data maintenance
  • Data analysis skills as well as the ability to create documents, spreadsheets, timelines, and reports are required and will need to be updated frequently
  • Ability to understand alumni and development database structures, database development, and database management, including security auditing, and patch testing
  • Knowledge of gift processing and stewardship policies and procedures, including IRS regulations
  • Organization, prioritization, judgment, discretion, and problem-solving skills
  • Excellent customer service skills and a commitment to continuous improvement

TO APPLY: Send a cover letter, resume, and a list of three professional references to Ms. Brenda Pridgen, Administrative Assistant to the Sr. VP for Finance, at

Accepting applications until position is filled