House of Raeford Farms School of Agriculture and Biological Sciences

Agricultural Communication and Leadership

The Bachelor of Arts in Agricultural Communication and Leadership program, offered 100% online, prepares graduates for a rapidly growing field in agriculture including use of clones, drones, and iPhones! The University of Mount Olive, located in the heart of production agriculture in NC, has served as a leader in both education and agribusiness.  The House of Raeford Farms School of Agriculture and Biological Sciences in keeping with this reputation, is offering a completely online Bachelor of Arts degree in Agricultural Communication and Leadership. This program is designed to allow students the flexibility to attain this degree and support career advancement all while working and attending to life’s many demands.

This degree encourages students to engage their own creative, critical thinking, and strategic problem-solving skills to articulate the story of agriculture through various media formats.  Additionally the degree, introduces and evaluates leadership styles and strategies, preparing students to propel themselves and the organizations served to success!

Key Program Features


Develop a professional leadership plan

Create strategies to be effective communicators – orally, written, and digitally

Enhance and develop communication strategies for the agricultural industry

Evaluate and embody leadership skills in teams, groups, or as individuals

Program Details


How is it unique?

Students are educated in a diverse range of communication methods and leadership strategies by –

  • Examining the foundations of modern mass communications and various communications methods available for the food, fiber, and natural resources industries.
  • Exploring the principles, concepts, and skills necessary in photo-journalism, in addition to basic web design, and social media platforms to tell the story of the agricultural industry.
  • Applying current research and theories related to time management in addition to practical and relatable solutions to managing time and limited resources within the parameters of modern agricultural settings.
  • Evaluating personal leadership concepts related to personal reflection, strengths, communication skills, problem-solving, decision-making, goal-setting, developing a self-concept, and using personal influence.
  • Applying principles and techniques involved in creating, organizing and directing teams.
Marketable Skills
  • Personal Leadership
  • Communication Skills
  • Organizational Management
  • Human Resource Development
  • Sales And Presentation Skills
  • Facilitation And Engagement Training
  • Strategic Management
  • Policy Development
  • Government Relations
  • Media Relations
  • Marketing Skills
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Certificates

What You Can Do with an Agricultural Communication and Leadership Degree


  • Agricultural Association/Organizational Management
  • Agricultural Policy Development
  • Corporate Agricultural Marketing And Communications
  • Agricultural Program Administrators
  • Industry Relations Specialist
  • Public Affairs
  • Adult & Extension Education
  • Advertising Copy Writer
  • Broadcast Journalist
  • Communications Coordinator
  • Public Relations Manager
  • Web Manager
  • Agricultural Marketing
  • Agricultural Communications Director/Public Affairs
  • Agricultural Media Specialist
  • Corporate Trainer
  • Agricultural Education
  • Management/Leadership Role Within Agricultural Enterprises

Program Courses


View the full course requirements for this degree.

Degree Sheets
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Your Agricultural Communication and Leadership Career Starts at UMO

Prepare for the next chapter of your career with the 100% online Agricultural Communication and Leadership from UMO. Learn from experienced faculty and graduate with confidence.