BS Sports Communication

The Bachelor of Science in Recreation & Leisure Studies with a concentration in Sports Communication program prepares students for careers in public relations and marketing in a variety of athletic/sports organizations, including collegiate, semi-professional and professional sports, municipal or county parks and recreation departments, nonprofit agencies, and youth sports organizations, among others. The degree attracts students who are passionate about sports and the written word. The program welcomes creative individuals with a care for detail and ability to speak and write effectively.

Sports Communication professionals are responsible for projecting the desired image of an athletic organization to the public to increase team identity, build the fan base, increase ticket sales/attendance, promote events, and garner support and loyalty. Sports Communication professionals are responsible for maintaining accurate and up-to-date websites, player and team statistics, and social media accounts.

Key Program Features

Understand the scope, career possibilities, and impact the field of sports communication has on individuals, communities, and the economy

Develop confidence and competence in utilizing multiple media formats to communicate clearly with internal and external stakeholders and the public in general

Program Details

UMO offers a hands-on active curriculum that brings knowledge in the text book into action. Students choose from a wide assortment of courses across many related disciplines, tailoring their course of study to their area of interest, such as broadcasting, mass media, photography, or web design. All students will gain valuable hands-on experience through two unique courses: field training in the second year and the internship the semester prior to graduation. The UMO office of Athletics Communications offers students an opportunity to hone their skills while promoting the Trojans!

UMO Recreation and Leisure Studies students have the possibility to earn two separate scholarships during their tenure with the University. The RLS department recognizes annually The Most Outstanding Senior and The Most Promising Underclassman. These students are awarded a $500 scholarship to be used towards tuition expenses.

  • Coaching
  • Sport Psychology

More Information

Traditional Undergraduate Degree Sheets
  • Sports Information Director
  • Assistant Sports Information Director
  • Sports Information Coordinator
  • Associate Sports Information Director
  • Assistant Athletic Director
  • Athletic Director
  • Marketing Director or Manager
  • Public Information Officer
  • Social Media Specialist
  • Public Relations Director, Manager or Specialist

Graduates will have the hands-on experience and technical knowledge to begin careers in sports communications as Sports Information Directors or Associates for college and university athletic departments and public relation or marketing specialists for public park and recreation departments, nonprofit agencies, athletic leagues, or professional and semi-professional sports teams and venues. A strong need exists for park and recreation professionals to have a sound background in communications and public relations, particularly utilizing the web, social media, graphic design, and professional writing skills. This field is a growing one, and the University of Mount Olive can prepare you for it!