UMO Alumnus Brad Alford Gives Poignant Advice to UMO Sports Management Students
MOUNT OLIVE – It was a homecoming for Brad Alford, Assistant Commissioner, Sports, Championships, and Compliance for the North Carolina High School Athletic Association. Alford recently returned to his alma mater to speak with University of Mount Olive sports management students.
Alford joined the NCHSAA staff in August of 2010. He is a Certified Master Athletic Administrator through the National Interscholastic Athletic Administrators Association and a Level 3 Coach through the National Federation of State High School Associations. Alford served a four-year term representing NFHS Section III on the NFHS Swimming and Diving Rules Committee from 2018 through 2021. In 2022, Alford was named Athletic Director of Excellence by the North Carolina Athletic Directors Association.
A product of the NCHSAA, Alford attended Southern Durham High School as a four-year varsity player on the soccer and golf teams. Following his graduation in 2003, he attended UMO where he earned two bachelor’s degrees, a B.S. in Business Administration: Business Management and a B.S. in Recreation and Leisure Studies: Sports Management. Brad also competed as a member of the Trojan Men’s Golf Team member. His work earned him honors such as Dean’s List, President’s List, Academic All-Conference, and Conference Presidential Honor Roll. In 2005, he received the Coach’s Award for the men’s golf team.
After graduating from Mount Olive, Alford earned a Master of Science in Exercise and Sport Science: Sport Management from East Carolina University. At ECU, he worked in the Athletic Ticket Office assisting with football, basketball, and baseball event sales. To complete his master’s degree, he interned with the NCHSAA. His special project included collecting, analyzing, and presenting data for the NCHSAA Football Playoff “Pod System,” used from 2010 until 2013.
Alford and his wife, Tina, reside in Stem, NC, and are the proud parents of two daughters, Reese and Harper.
Regarding Alford’s presentation, UMO Associate Professor of Sports Management Dr. Tony Franklin said, “Brad was an exceptional speaker and shared invaluable cutting-edge experience, knowledge, networking, and multidimensional advice with our students.”
The University of Mount Olive is a private institution rooted in the liberal arts tradition with defining Christian values. The University was founded by the Convention of Original Free Will Baptists.